This project was highly self-motivated in that we were allowed to design pretty much entirely how we wanted as long as the solution fit our unique selling point. I am very interested in Irish culture, and after doing some demographic research, I decided to make my unique selling point that Top of the Mornin’s coffee is imported directly from Ireland because there is nothing like that in Colorado Springs. My brand solution included conventional colors within Irish culture, custom Celtic patterns, and a Celtic style typeface.
Top of the Mornin’
Top of the Mornin’ is one of the first branding projects I did for a class. For this project, we were tasked with fully branding either a coffee shop, an ice cream parlor, or a burger joint, but the catch was that the brand had to have some sort of unique selling point. Top of the Mornin’ is a coffee shop based in Colorado Springs, CO that imports coffee directly from Ireland into house.
My primary goal when creating this brand campaign was to reflect Celtic culture as best as I could within the brand. The purpose behind creating this brand was that there is not much Irish and Celtic culture in Colorado Springs, except for a few Irish Pubs around town. I incorporated a top hat into the logo with a little handle on the side so that it looks both like a top hat and a coffee cup on a platter. The name Top of the Mornin’ came from a clever combination of the Irish phrase with the idea that a coffee shop is where people usually like to go first thing in the morning for a pick-me-up.
